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Ruben is the Owner and CEO of Kokonola. As a sole entrepreneur, he is responsible for running and leading the company. His main role is assessing the financial performance of the organization. Evaluating departments and increasing working efficiency, cultivating business to business relationships and creating partnerships. In addition, R
Ruben is the Owner and CEO of Kokonola. As a sole entrepreneur, he is responsible for running and leading the company. His main role is assessing the financial performance of the organization. Evaluating departments and increasing working efficiency, cultivating business to business relationships and creating partnerships. In addition, Ruben has over 20 years Retail Sales, Customer Service and Sales Management experience with a Bachelor of Science in Business Management and Operations. He is also a military veteran who served as a Combat Engineer for the United States Army. Ruben is about purpose and drive, early in life he allowed coaches and mentors to influence his no-nonsense approach to life. A true seeker of knowledge and information, improving the self or improving the business is what gets him out of bed. Ruben is of stern attitude and belief that knowledge is power. One of his philosophies in life is balance and when he's not working, he's with family going to Sunday service, having lunch, going to the beach, going camping or simply having a cookout and watching a movie, Ruben will always make time for things that bring him the greatest joys.
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